Partnering with Research we developed a vision for how the monetization home experience could evolve based on what we were hearing from creators.

We addressed themes around awareness, education, and intelligence in a new framework to change the value of this destination from a value of utility (checking for eligibility, addressing monetization violations) to a value of growing and developing a stronger understanding of how you can assess the value of each monetization tools performance.

This framework for monetization home would also help reduce cognitive load across all the individual tool pages. We provided a framework where each tool would benefit from common components around metrics, education, notifications, and intelligence as well as the flexibility to optimize their page for their core needs.